“Dream Fields” Integrated Campaign for CNX Foundation
CNX Foundation dedicates millions of dollars throughout Appalachia — part of which is used to fill the funding gaps in youth athletic programs throughout Appalachia. So when the agency was asked to create a TV commercial for their Dream Fields grant program to air during the 2023 PONY League World Series, I pitched the winning idea and directed the commercial.
Client: CNX Foundation
Agency: Gatesman
Production: Untitled
6 weeks from brief to air.
The concept was to juxtapose run-down fields with hopeful children drawing their own dream fields — because CNX Foundation is making dream fields come true.
Versioning under control.
We set out during golden hours to fly drones at identical altitudes across multiple fields, which ensured the shots and graphics aligned perfectly.
We also captured this single-shot take that leveraged the same graphics but hit a little differently.
On Air
On Premise
Online
The results were off the charts.
2.2+ million media impressions
185,000 engagements
50% visitors to the landing page submitted for a grant
