Rosetta Stone's “Lost with Locals” proved you don’t have to travel to use another language.
I identified cities across the United States where foreign languages thrived and teamed up with local influencers to take real learners on guided tours of their hometowns.
New York City
Seattle Washington
Arnaudville, Louisiana
Dearborn, Michigan
Client: Rosetta Stone
Production: Covalent & IW Edition
Role: Creative Director, Content Strategist, Producer, Writer, Camera Op.
FRENCH IN LOUISIANA
FRENCH IN LOUISIANA
I teamed up with Grammy-winning musician Louis Michot to explore the language that defines Cajun country during Mardi Gras weekend to create:
Web Documentary
3 Learner Stories
7 Vignettes
2 Social Teasers
5 Blog Posts
The documentary became the 2nd highest viewed video in company history, after “How it Works.” Read about it here.
Some stories you plan.
Louis shared his recipe for legit Louisiana gumbo.
He shared some Cajun French nuances.
And why the language is the soul of the music.
Some stories you find.
And some stories find you.
We met a brewer who’s local French roots goes back nearly 250 years.
We met a woman keeping language alive.
And we learned where “dixie” comes from.
Japanese in Seattle
Japanese in Seattle
We teamed up with Iron Chef Shota Nakajima to explore Seattle like these learners have never seen before.
Client: Rosetta Stone
Production: IW Edition
Role: Creative Director, Content Strategist, Producer, Writer, 2nd Camera
